For accountants
How accountants get recommended by AI assistants
More customers now ask ChatGPT or Google's AI Mode instead of scrolling a list. You can't pay to be in those answers. You can make sure the places they read say something clear and true about you.
What customers actually ask
- "Who is a good accountant for a small business in Denver?"
- "CPA near me for S-corp taxes"
- "Accountant who helps with back taxes in Aurora"
Ask those yourself, in a private window, in both assistants. They often name different businesses for the same question.
Where those answers come from
For accountants, these are the places worth checking first:
- Your Google Business Profile
- Your state CPA society's find-a-CPA directory, and CPAverify for license lookups
- Yelp and local business journal lists
- Your site, written as situations you handle: behind on books, selling a business, first year as an S-corp
A named specialty is an easy reason for an assistant to pick you. "S-corp setup for contractors" beats "full-service accounting".
Five things to do this week
- Fill in every field on your Google Business Profile, including services and hours.
- Ask recent customers for reviews that say what you did for them, not just a star rating.
- Get listed, accurately, on the directories above.
- Put checkable facts on your site: licenses, years in business, the exact jobs you take.
- Ask the same questions again next month and see what moved.
See a real example: who ChatGPT and Google named for small business accountant in Denver, and the sites they used.